Keep$-$Your$-$Fingers$-$Crossed Inc. is a Russian manufacturer of aircraft landing gear with manufacturing plants in Moscow. The company supplies most of its products to small aerospace companies in Russia but also has clients in a number of developing countries. Jeff, the company$$s president, realized that he would have to make an important strategic decision if his firm is to survive. In the next $6$ months a number of major competitors from Europe and the US were expected to set up manufacturing operations in Russia. Jeff decided to invest heavily in new technologies, develop new quality control systems, hire a global marketing manager and change the name of the firm. He was determined to compete head to head with these global competitors in foreign markets around the world but only in select niche segments. What strategic option is the firm pursuing?

Question $10$ options:

Contender strategy

Defender strategy

Combative strategy

Dodger strategy