Question
Keeping in mind the purpose, business image, and intended target audience of your email campaign, write the copy for the email marketing campaigns using the
Keeping in mind the purpose, business image, and intended target audience of your email campaign, write the copy for the email marketing campaigns using the templates provided below.
Email name"Sneaker You Series" email 1
Subject line
Headline
Body copy
Call To Action (CTA)
Planned A/B test
Email name"Sneaker You Series" email 2
Subject line
Headline
Body copy
Call To Action (CTA)
Planned A/B test
Email name"Crazy bargains" email 1
Subject line
Headline
Body copy
Call To Action (CTA)
Planned A/B test
Email name"Crazy bargains" email 2
Subject line
Headline
Body copy
Call To Action (CTA)
Planned A/B test
Email name"Sneaker X Series" email 1
Subject line
Headline
Body copy
Call To Action (CTA)
Planned A/B test
Email name"Sneaker X Series" email 2
Subject line
Headline
Body copy
Call To Action (CTA)
Planned A/B test
Email series and position in series
Important elements to include
Email A
"Sneaker You Series" email 1
Welcome subscriber to the Awesomeness Club, and let them know as a valued subscriber they can receive 10% off for the month
Email B
"Sneaker You Series" email 2
Promote content by Awesomeness Company on the top trends for customisable shoes
Email C
"Crazy bargains" email 1
Welcome subscriber to the crazy bargain list and, as a thank you, offer them an exclusive gift with their next purchase
Case study information: DGMMED001 Version: v20.0 Page 4 of 5
Developed by: ACBI Approved by: DoS Issued: April 2020 Review: April 2020
10787NAT Advanced Diploma of Digital Marketing
Case study information: DGMMED001 Plan and conduct email marketing
Email D
"Crazy bargains" email 2
Promote a surprise flash sale exclusive to the subscriber, offering 20% off for the next 48 hours
Email E
"Sneaker X Series" email 1
Welcome subscriber to pre-ordering list, and direct them to most popular 'subscriber-only' content about Sneaker X Series.
Email F
"Sneaker X Series" email 2
Go into the draw to win the first made pair of Sneaker Xseries by using a link to referring a friend
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
