Kell Systems manufactures computer monitors in Texas and sells the monitors throughout the world. Kell has had difficulty competing in the marketplace, because there are a number of competitors producing high-quality monitors. The vice president of marketing at Kell is asking the company to pursue a "green" agenda and publicize the fact that they are a "green" company. The vice president believes that by adopting such an agenda and making that part of the marketing campaign for the monitors, Kell can increase its market share considerably. A centerpiece of the marketing campaign is the promise that Kell will recycle any monitor replaced by a Kell monitor. Kell does not plan to disclose the fact that it does not do any recycling of the monitors.