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Keller (2016 and elsewhere) developed his brand resonance model to describe the different levels of relationship that a consumer can have with a brand. Which

image text in transcribed Keller (2016 and elsewhere) developed his brand resonance model to describe the different levels of relationship that a consumer can have with a brand. Which of the following is an accurate description of different elements of the model? Select one: a. Any brand's most important task must be to focus on gaining brand salience because without strong unaided awareness brand knowledge and resonance cannot be established b. Because consumers search for meaning in evaluating stimuli in life (including brands), it is often useful to not only establish the performance that a consumer can expect from your brand, but also elaborate that with imagery that enriches the brand image c. Competition is not addressed by the resonance model, either implicitly or explicitly, though Keller does address them in his other work d. Resonance is an essential precursor to gaining salience. Once a consumer resonates with the brand, deep brand awareness can be established

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