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Kellogg conducted a conjoint analysis for the design of a new breakfast cereal. The attributes and attribute levels include: cereal material ( corn flakes vs
Kellogg conducted a conjoint analysis for the design of a new breakfast cereal. The attributes and attribute levels include: cereal material corn flakes vs rice flakes vs multigrain flake size small vs large and texture crispy vs soft Based on the conjoint output above, answer the following question: What is the total utility of a breakfast cereal that is made of large, crispy, rice flakes? The conjoint analysis produced the following partworth results:
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