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Kellogg conducted a conjoint analysis for the design of a new breakfast cereal. The attributes and attribute levels include: cereal material ( corn flakes vs

Kellogg conducted a conjoint analysis for the design of a new breakfast cereal. The attributes and attribute levels include: cereal material (corn flakes vs. rice flakes vs. multigrain), flake size (small vs. large), and texture (crispy vs. soft). Based on the conjoint output above, answer the following question: What is the total utility of a breakfast cereal that is made of large, crispy, rice flakes? The conjoint analysis produced the following partworth results:

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