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Kellogg s changed the name of its Heartwise cereal to Fiberwise most likely to Multiple Choice comply with U . S . Food and Drug
Kelloggs changed the name of its Heartwise cereal to Fiberwise most likely to
Multiple Choice
comply with US Food and Drug Administration guidelines on the use of the word heart in food brand names.
respond to a changing public interest from heart to intestinal health issues.
avoid a lawsuit by the maker of HeartPro Organic Cereal because it claimed the names and benefits were too similar.
complement its new line of breakfast fiber bars.
convey a stronger product image, since heart implied sentimentality and fiber implied strength.
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