Question
Kellogg's Cereal Corporation is performing a test of a new marketing strategy in 9 selected Midwest cities to see if replacing Tony the Tiger as
Kellogg's Cereal Corporation is performing a test of a new marketing strategy in 9 selected Midwest cities to see if replacing "Tony the Tiger" as the "face" of Kellogg's Sugar Frosted Flakes will result in increased sales.
Data is in large boxes sold per store.
MarketMonthly sales before changing Tony Sales the first month after replacing Tony.
Detroit240266
Chicago 334346
Denver197193
Houston 223 227
Oakland 134151
Pittsburgh 231236
Sacramento 198205
Toledo 101119
Zanesville 123138
Perform a t-test for Two Dependent Samples and call monthly sales before the change as Group 1.
a)At = 0.05, what was your Critical Value?
b)What was the value of your Test Statistic?
c)Did you "Reject" or "Fail to Reject" the Null Hypothesis?
What was the p-value for this study?
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