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Kellogg's the cereal company initially failed in the Indian market because it's cereal was meant to be eaten with cold milk. However, in India people
Kellogg's the cereal company initially failed in the Indian market because it's cereal was meant to be eaten with cold milk. However, in India people eat cereal with hot milk. Therefore, the cereal tasted soggy. In this example, Kellogg's failed to understand the Indian: Religion Perceptions Motivations Culture Standards
Kellogg's the cereal company initially failed in the Indian market because it's cereal was meant to be eaten with cold milk. However, in India people eat cereal with hot milk. Therefore, the cereal tasted soggy. In this example, Kellogg's failed to understand the Indian:
Religion
Perceptions
Motivations
Culture
Standards
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Applied Regression Analysis And Other Multivariable Methods
Authors: David G. Kleinbaum, Lawrence L. Kupper, Azhar Nizam, Eli S. Rosenberg
5th Edition
1285051084, 978-1285963754, 128596375X, 978-1285051086
