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Kellog's is thinking about introducing a new cereal brand. Marketing and development of the brand will cost 15.5 million dollars today. In year 1& 2
Kellog's is thinking about introducing a new cereal brand. Marketing and development of the brand will cost 15.5 million dollars today. In year 1& 2 , the new cereal will generate 5 million dollars in cash. In years 3&4, the new cereal will generate 6 million dollars in cash. Kellog's reinvestment rate is 6%. What is the MIRR of this project? Question 10 1 pts PayPal is considering an update to its app. The update would cost 12 million dollars today, and 5 million dollars 1 year from now. In years 2-6, the update would increase PayPal's cash flows by 8 million dollars. What is the IRR of this project
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