Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking products and her promotion plans for the coming year. Yummy Fudge on a Stick is a new product of fudge-flavored ice cream on a stick. Yummy plans to sell it through retal grocery stores ao and is launching an aggressive advertising program that will use television, radio, newspaper maps and the Internet. Most of its promotion will be directed at consumers. The Mummy Fa promotion plan relies on: O pushing O message channel confusion O pulling O noise in the communication process O direct-response promotion 8888