Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products...

Transcribed Image Text:

Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products and her promotion plans for the coming year. Two years ago the company introduced Yummy Fruit on a Stick, an all-natural frozen fruit product on a stick. The product category has been popular, continues to grow, and is in the market growth stage of the product life cycle. Based on where the product category is in the product life cycle, promotion for Yummy Fruit on a Stick should O be cut back or dropped so that money can be used on products that contribute to customer equ O use reminder advertising. O build primary demand. O emphasize ways that Yummy Fruit on a Stick is best ut some of her 2 pts Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products and her promotion plans for the coming year. Two years ago the company introduced Yummy Fruit on a Stick, an all-natural frozen fruit product on a stick. The product category has been popular, continues to grow, and is in the market growth stage of the product life cycle. Based on where the product category is in the product life cycle, promotion for Yummy Fruit on a Stick should O be cut back or dropped so that money can be used on products that contribute to customer equ O use reminder advertising. O build primary demand. O emphasize ways that Yummy Fruit on a Stick is best ut some of her 2 pts