Ken Berry, the President and CEO of Pepe's Pizzeria, stated that billboard advertising provides a good return
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Question:
Ken Berry, the President and CEO of Pepe's Pizzeria, stated that billboard advertising provides a good return on investment. This statement suggests Berry believes which of the following?
a Billboard advertising does not result in sufficient benefits compared to the costs.
b Print advertising is preferable to billboard advertising.
c The cost of billboard advertising is worth the benefits the company receives in exchange.
d Television advertising is preferable to billboard advertising.
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