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Kenisha wants to buy a 2021 Infiniti Q60 because she believes that the car provides speed and style in equal measure. Kenisha lives in Monahans,
Kenisha wants to buy a 2021 Infiniti Q60 because she believes that the car provides speed and style in equal measure. Kenisha lives in Monahans, a small city in West Texas that has a single Infiniti dealership. She knows that if she wants to buy a 2021 Infiniti Q60 locally, the only place to go is the Monahans Infiniti dealership. This example shows that selectivity in channels offer benefits to the manufacturer to include all of the following EXCEPT: a. Costs of interactions are less b. Fewer relationships to manage c. More competition d. Manufacturer has more control over distributors
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