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Kenneth Brown is the principal owner of Brown Oil, Inc. After quitting his university teaching job, Ken has been able to increase his annual salary

Kenneth Brown is the principal owner of Brown Oil, Inc. After quitting his university teaching job, Ken has been able to increase his annual salary by a factor of over 100. At the present time, Ken is forced to consider purchasing some more equipment for Brown Oil because of competition. His alternatives are shown in the following table:

Equipment

Favorable Market ($)

with probability 70%

Unfavorable Market ($)

with probability 30%

Sub 100 300,000 200,000
Oiler J 250,000 100,000
Texan 75,000 18,000

For example, if Ken purchases a Sub 100 and if there is a favorable market, he will realize a profit of $300,000. On the other hand, if the market is unfavorable, Ken will suffer a loss of $200,000. But Ken has always been a very optimistic decision maker.

Although Ken Brown is the principal owner of Brown Oil, his brother Bob is credited with making the company a financial success. Bob is vice president of finance. Bob attributes his success to his pessimistic attitude about business and the oil industry.

If Ken believes that Sub 100 cannot get $300,000 even in a favorable market, then this figure needs to be at least_____________ less for Ken to change his decision. (Please round to a whole dollar.) Hint: You may want to use the What-If-Analysis Goal Seek Tool in Excel

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