Kenneth, the owner of Sheffield, a new company entering the floodlight market, is considering a few pricing scenarios for his products. Since he is unsure what the market will pay for his innovative products, he plans to use the cost-plus pricing strategy. The first project to be showcased, the Flood Light Premier, comes on automatically when it senses nearby movement, as well as fog, rain, or snow. Kenneth understands the per-unit costs for this product to be as follows. (a) If Sheffield desires a 30% markup on full cost for this premier floodlight to achieve the desired ROI, what will the selling price be? (Round answer to 2 decimal places, eg. 15.25.) Selling price $ Kenneth, the owner of Sheffield, a new company entering the floodlight market, is considering a few pricing scenarios for his products. Since he is unsure what the market will pay for his innovative products, he plans to use the cost-plus pricing strategy. The first project to be showcased, the Flood Light Premier, comes on automatically when it senses nearby movement, as well as fog, rain, or snow. Kenneth understands the per-unit costs for this product to be as follows. (a) If Sheffield desires a 30% markup on full cost for this premier floodlight to achieve the desired ROI, what will the selling price be? (Round answer to 2 decimal places, eg. 15.25.) Selling price $