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KENTUCKY FRIED CHICKEN In 1991, Kentucky Fried Chicken changed its name to KFC in an attempt to broaden its image away from fried chicken. KFC

KENTUCKY FRIED CHICKEN In 1991, Kentucky Fried Chicken changed its name to KFC in an attempt to broaden its image away from fried chicken. KFC management had noted the societal trend toward healthier eating and was worried that its signature item was in decline. The company responded to this trend by introducing \"Colonel's Rotisserie Gold\" chicken but was forced to drop it after the roasters kept breaking down. Not wanting to give up, management later introduced an \"Oven Roasted\" line of chicken. After promoting the product for only three months, CEO David Novak admitted that the roasted line was a disappointment. \"We don't think we came out of the box in the roasted category with the best effort that we could have,\" explained Novak. Deciding to refocus on its signature fried chicken items, management aired a new pool of television commercials extolling the health benefits of its fried chicken - only to be charged by the Federal Trade Commission of making false claims. Nevertheless, the company continued its preparations for a new line of salads being introduced late in 2004. NOKIA PRESS RELEASE May 8, 2007 Business mobility: the new competitive mandate, according to global survey Mobility solutions lead to revenue gains rather than simply reducing operating costs; improved workforce agility, collaboration, and ability to attract and retain the best talent cited among key benefits NEW YORK, NY - Competition is pushing businesses towards greater mobility, and companies plan to adopt mobile applications for core business activities - these were two key findings in a recent global survey on business mobility conducted by Nokia and the Economist Intelligence Unit (EIU) and in cooperation with the CIO Forum. As business mobility continues making headway into organizations and more advanced applications and processes are mobilized, the reasons behind companies' mobility adoption can vary from hard core ROI benefits to softer values such as employee retention. Companies are increasingly implementing mobility to offer greater collaboration, responsiveness to customers, and better work-life balance to staff, fundamentally changing the ways people are working. Nokia and EIU polled more than 500 global executives across a range of industries to find out how their organizations were using business mobility. In the survey, three quarters of the respondents pointed to human factors such as attracting the best talent - including new entrants to the workforce--improving customer support, and building brand reputations as reasons for deploying business mobility. The survey shows that business mobility has gone mainstream. Well over one-third of executives reported that at least 20% of their employees can be considered 'mobile workers', defined as those who spend at least one day a week away from the office. Far from being a requirement for just a few specialized technology firms, business mobility is now seen as broadly applicable to companies in many industrial sectors. Survey respondents cited competitive benefits of business mobility solutions, including: Important competitive advantages such as quicker response time to customers (36%); Improved collaboration within the enterprise (27%); And the ability to work with multiple partners/suppliers (12%). The survey also showed that activities occurring in the field are increasingly core to the success of a business and companies can no longer rely on information merely being captured in the field. Respondents also planned to increase their use of mobility solutions over the next two years, with companies more likely to make greater use of: Remote network access (41%); Customer relationship management (34%); Collaborative applications such as mobile groupware (21%); And sales force automation (17%). "This research clearly demonstrates that business mobility has arrived, and is viewed as a fundamental part of being competitive regardless of the industry," said Olivier Cognet, VP, strategy and business development, Enterprise Solutions, Nokia. "We have resolved a great deal of earlier mobility industry 'teething problems' related to infrastructure, and the need for business-optimized devices and complete solutions. Now is the time to fully reap the far-reaching benefits that business mobility has to offer. " Along with advantages, respondents also said business mobility brings challenges such as managing a mobile workforce (19%) and maintaining a cohesive culture across a dispersed workforce (18%). The ability to measure the impact of business mobility on a company's competitiveness was also cited (12%). "By enabling decision-making 'on-the-move', business mobility solutions let organizations respond more quickly to customer needs, develop ideas for innovative products and services, and attract new talent," said Nigel Holloway, Research Director in the Americas at the Economist Intelligence Unit. "Although it presents new managerial challenges, the long term trend toward greater business mobility is clear." As a means of enabling business mobility, Nokia's integrated business mobility solutions portfolio makes it easier for companies to take a more strategic approach to business mobility, overcome the challenges, and help quantify the total return on investment (ROI). The portfolio includes Nokia Intellisync Mobility platform; Nokia Eseries business devices; secure connectivity technologies designed to safeguard data on the device and over the network; technical support; and professional services. Offerings are built on four key cornerstones: being simple to deploy, manage and use; being connected to eliminate the boundaries of both distance and technology; being intelligent enough to make communication affordable and respond to changing company and employee needs; and being trusted to protect sensitive corporate data and systems. The global study was conducted in the first quarter of 2007 as part of the Nokia for Business Executive Forum, an initiative focused on competitiveness through business mobility. For more information and to download a complimentary copy of the report entitled, "The Quest for competitiveness: Business mobility and the agile organisation," please visit www.nokiaforbusiness.com/compete About Nokia Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks. NOKIA PRESS RELEASE June 20, 2007 Nokia organizes for the converging marketplace Espoo, Finland - Nokia today announced that it will introduce a new company structure from January 1, 2008. The move, driven by Nokia's strategy, is aimed at creating an organization aligned with the opportunities Nokia sees for future growth, and to increase efficient ways of working across the company. "The convergence of the mobile communications and internet industries is opening up new growth opportunities for us, both in the devices business as well as in consumer internet services and enterprise solutions. Growing consumer demand for rich, mobile experiences creates an opportunity for change. Nokia will bring these capabilities to the broadest range of devices and price points. This unleashes the power of Nokia's device volumes, now coupled with new services and business solutions. This distinctive approach sets Nokia apart from point solutions vendors," said Nokia CEO Olli-Pekka Kallasvuo. "We believe this new organization can capitalize on these opportunities while allowing us to increase the effectiveness of our investments and the efficiency of our operations." Under the new organization, Nokia's current business group and horizontal group structure in the device business will be replaced by three main units: Devices, responsible for creating the best device portfolio for the marketplace; Services & Software, reflecting Nokia's strategic emphasis on growing its offering of consumer internet services and enterprise solutions and software; and Markets, responsible for management of Nokia's supply chains, sales channels and marketing activities. In addition, Nokia will establish a Chief Development Office to optimize Nokia's strategic capabilities and growth potential and also provide operational support for integration across all these units in conjunction with the CEO. From January 1, 2008 onwards, under the new structure, Nokia will have two reportable segments: Devices & Services, and Nokia Siemens Networks. Nokia will report on these two segments in its quarterly and annual results announcements. The Devices unit will be headed by Kai istm, currently heading the Mobile Phones Business Group; the Services & Software unit will be headed by Niklas Savander, currently heading Technology Platforms: the Markets unit will be headed by Anssi Vanjoki, currently heading the Multimedia Business Group. Mary McDowell, currently heading the Enterprise Solutions Business Group will hold the position of Chief Development Officer. Robert Andersson, currently heading Customer and Market Operations, will be responsible for finance and strategy in Devices and Nokia-wide strategic sourcing. Tero Ojanper, currently Nokia's Chief Technology Officer, will have business responsibility for entertainment and communities services in Services & Software. Timo Ihamuotila, currently in charge of Mobile Phones' Sales and Portfolio Management, will be responsible for Nokia's global sales within the Markets unit. Other Group Executive Board members, Simon Beresford-Wylie, Hallstein Moerk, Rick Simonson and Veli Sundbck will continue in their current positions. Nokia expects that the new organization will allow it to manage its device portfolio with greater effectiveness, speed up time to market for new products, and increase the efficiency of its marketing and productization efforts. In addition, Nokia expects that having a new unit dedicated to consumer internet services and enterprise solutions will build on the foundations established in the existing organization to best position the company to offer its customers complete solutions. About Nokia Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks

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