Question
Kerr Production is a price-taker. The company produces large spools of electrical wire in a highly competitive market; thus, it uses target pricing. The current
Kerr Production is a price-taker. The company produces large spools of electrical wire in a highly competitive market; thus, it uses target pricing. The current market price is $850 per unit. The company has $3,000,000 in average assets and the desired profit is a return of 6% on assets. Assume all products produced are sold. The company provides the following information:
Sales volume 100,000 units per year
Variable costs $750 per unit
Fixed costs $14,000,000 per year
Currently the cost structure is such that the company cannot achieve its profit objective and must cut costs. If fixed costs cannot be reached, how much reduction in variable costs per unit will be needed to achieve the desired target? (Round your answer to the nearest cent.)
A. reduction in variable cost per unit by $40.00
B. reduction in variable cost per unit by $750.00
C. reduction in variable cost per unit by $41.80
D. reduction in variable cost per unit by $100.00
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