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Kevin is keen to use just one key performance measure for divisional managers. i. If Kevin was adamant about just one key performance metric, which

Kevin is keen to use just one key performance measure for divisional managers.
i. If Kevin was adamant about just one key performance metric, which one would you recommend? Briefly explain.
ii. Would you advise Kevin to go ahead and only use one key performance metric at the divisional level? Briefly explain.

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