Kevin noticed the average RMR for customers was going to be $$40$ during the coming

year, so that $$480$ would be the right number for the first full year of the LTV calculation. He also

noted the $$480$ was applicable independent of a customer$$s autopay status or how long the

customer had used the service of Home Alarm $($i$.$e$.,$ the same $$40$ RMR for every customer$).$

For each subsequent year the revenue from each customer could be assumed to increase by

$3\%$ due to general rate increases