Kevin was a sales representative for Waterwing Sports Inc. Kevin was driving his truck along a busy country road on his way to a windsurfing championship at a nearby lake where he intended to show off Waterwing Sports' products. Suddenly the windsurfing board that he had secured to the roof of his car flew off into the traffic behind him. Joy was driving behind Kevin and swerved to avoid the windsurfing board, hitting Mike who was cycling on the shoulder of the road. Mike was not wearing a helmet. Witnesses stated that Joy was exceeding the speed limit. Waterwing Sports Inc. says that it had equipped Kevin's truck with a proper rack which should have made the board very secure, and that Kevin must have ignored instructions regarding attachment of the board. As a result of the accident, Mike suffered a broken arm and leg as well as facial injuries and his $3000 mountain bike was wrecked.

Assess the legal rights of Kevin, Joy, Waterwing Sports Inc. and Mike in this situation.