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key characteristics of the market structure you picked 2) Demand Side: Discuss the dynamic of demand for credit cards in developing countries, using Romania as

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key characteristics of the market structure you picked 2) Demand Side: Discuss the dynamic of demand for credit cards in developing countries, using Romania as proxy. Your answer should: Specify what Alpen Bank believes to be the determinants of demand (i.e. those factors / variables that would be in the demand function); Discuss the trends in those determinants that led Alpen to re-visit credit cards in Romania; Discuss which, if any, of these determinants you believe Alpen could influence, and discuss if Alpen was intending to attempt this type demand side strategy

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