Question
Key comparative figures ($ millions) for both Apple and Google appear below: Key Figure Apple Google Liabilities and Equity $290,479 $147,461 Net income 53,394 16,348
Key comparative figures ($ millions) for both Apple and Google appear below:
Key Figure Apple Google
Liabilities and Equity $290,479 $147,461
Net income 53,394 16,348
Revenues and Sales 233,715 74,989
a. What is the total amount invested in (i) Apple and (ii) Google?
b. What is the return on assets for (i) Apple and (ii) Google? Apples beginningyear assets equal $231,839 (in millions) and Googles beginning-years assets equal $129,187 (in millions)
c. How much are expenses for (i) Apple and (ii) Google?
d. Is return on assets satisfactory for (i) Apple and (ii) Google (Assume competitors average a 10% return).
e. What can you conclude about Apple and Google from these computations?
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