Key Discussion Questions 1. Do you support Red-Kitchen.com's strategic option of outsourcing its entire distribution operations? (Do you think that it should consider developing its own brand? If so, why?) 2. Do you think that Red-Kitchen.com will be better off by outsourcing its reverse logistics operations for handling returned products? If so, why? 3. What return policy will be most appropriate for Red-Kitchen.com? 4. What do you think will be the core competency of Red-Kitchen.com? 5. What are the hidden perils of last-mile delivery services? (Be as specific as possible.) 6. What is unique about the Red-Kitchen.com's current business model (especially in comparison to traditional catalog business)? 7. What would you suggest to Red-Kitchen.com to tap the growing market in Canada? 8. Do you think that Red-Kitchen.com should continue to focus on online grocery/food sales? Otherwise, how should it expand its product line? (What kind of product/service does it need to add to its offering?) 9. From a supply chain perspective, how should Red-Kitchen.com protect its business from the onslaught of competitive offerings from spinoffs of e-commerce giants such as AmazonFresh and mass merchants such as Walmart.com? 10. Can you justify additional capital investment in new technology such as the Kiva System, which uses robots to sort and pack ordered items?