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Key elements of your marketing strategy: Your strategy should be customer focused (STP) Market Segmentation: Who could benefit from your product potential users, of for
Key elements of your marketing strategy: Your strategy should be customer focused (STP)
- Market Segmentation:
- Who could benefit from your product potential users, of for example, a virus protection mask?
- What are the main features (benefits) of your new product?
- Target Market
- To whom will you sell your product (market-niche)? This is a specific group of people in your market segment. For example, women age 18 35.
- Demographic factors age, ethnicity, income, education, culture, etc.
- Psychographic factors lifestyle, e.g. activities engaged in (reading, skying, outdoors, etc.
iii. Behavioral factors: where they buy, how they buy, quality consciousness, etc.
iv. Geographic: where they live, or work, or visit frequently.
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- Product type: standardized (mass produced), luxury (customizable), cultural/religious (CHOOSE ONLY ONE TYPE)
- Positioning
Who are your products competitors and what is your competitive advantage?
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- Direct competitor sell almost exactly the same product
- Indirect competitors sell substitute products
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