Key elements of your marketing strategy: Your strategy should be customer focused (STP)

1. Market Segmentation:
   1. Who could benefit from your product potential users, of for example, a virus protection mask?
   2. What are the main features (benefits) of your product?

2. Target Market
   1. To whom will you sell your product (market-niche)? This is a specific group of people in your market segment. For example, women age 18 35.
   1. Demographic factors age, ethnicity, income, education, culture, etc.
   2. Psychographic factors lifestyle, e.g., activities engaged in

iii. Behavioral factors: where they buy, how they buy, quality consciousness, etc.

iv. Geographic: where they live, etc.

1. 2. Product type: standard (mass produced), luxury (customizable). CHOOSE ONLY ONE TYPE

3. Positioning

Who are your products competitors and what is your competitive advantage?

1. 1. 1. Direct competitor sell almost exactly the same product
      2. Indirect competitors sell substitute products