Key influences: you should identify and discuss what you see are the key issues and influences on the purchasing behaviour of the chosen segment. (1300 words) ( approx. 5 to 6 theories and discussions with about 200 to 250 words for each theory/ concept) 1.Key influences: you should identify and discuss what you see are the key issues and influences on the purchasing behaviour of the chosen segment. (1300 words) ( approx. 5 to 6 theories and discussions with about 200 to 250 words for each theory/ concept) For example, students may identify and analyse individual, social / cultural influences. Students could discuss how these issues may impact on future marketing plans / strategy, making recommendations which take into account consumer behaviour theories and approaches eg motivation theory, social/ group influence. ( These will be Chapters 3 to 10- The relevant theories done in class and some additional theories are in a separate document ) So thinking about your segments, giving more information in terms of the purchasing behaviour of your chosen segment. So, for example, you may discuss some of the individual social or cultural influences that we are there on canvas through the weeks three to eight on the module. You should also consider as part of this analysis how these issues may impact on your future marketing plans and strategies, making recommendations which take into account your consumer behaviour, theories and approaches. So, for example, you might talk about motivation theory. You might talk about how we persuade people to buy things and link that to your chosen segment. What do we know about that chosen segment and how they are going to make decisions around purchasing and how might that impact future marketing plans or strategies?

Attachments:

1.docx