Key Information Begin your key information section with a short {12 paragraph) outline of the context for the brief (as detailed in the scenario], the problem under consideration, and any additional issues raised. Hint: These 1-2 paragraphs should set the scene for the reader. They should provide the reader with sufcient background information to understand the purpose of the brief. DO NOT use these paragraphs to foreshadow, explain, orjustify your r'ecommendatiois}. Use the remainder of the key information section to present the rationale behind your recommendation{s}. You should highlight any tradeoffs involved in your recommenda tion(s]_ and address any additional issues raised in the scenario. 'r'our rationale should be presented as follows: I Use subheadings to concisely state the key findings of your industry analysis. The maximum length for a subheading is 2 lines {1 line is preferable}. I: Write a short paragraph following each subheading to briey explain the nding. Taken together, the findings stated in the subheadings should form a logical argument supporting your recommendation {s} Hint: incorporate all information required to support your recommendation{s] in this section, regardless of whether or not the same information has been included elsewhere in