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Key issues identified in Mohammed Rafiq & Pervaiz K. Ahmed (1995) Using the 7Ps as a Generic Marketing Mix: An Exploratory Survey of UK
Key issues identified in Mohammed Rafiq & Pervaiz K. Ahmed (1995) Using the 7Ps as a Generic Marketing Mix: An Exploratory Survey of UK and European Marketing Academics- Marketing Intelligence & Planning Journal Vol.13 No.9 pp4-15
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Effective small business management An Entrepreneurial Approach
Authors: Norman M. Scarborough
10th Edition
132157462, 978-0132157469
