Key objective for the upcoming season is to sell more than 3,500 Illini Pride Passes to the University of Illinois student body.

• Set the campaign goal (i.e., what will you accomplish?). Be SMART (specific, measurable, attainable, realistic, time-bound). ( to achieve key objective )
• Identify primary media channel that will utilize the creative strategy. Why this media channel ? What are the channels strengths and weakness ? How will it help achieve campaign Goal? Potential threats using this channel? Why did you choose this particular channel instead of others ?