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Key objective for the upcoming season is to sell more than 3,500 Illini Pride Passes to the University of Illinois student body. Set the campaign
Key objective for the upcoming season is to sell more than 3,500 Illini Pride Passes to the University of Illinois student body.
- Set the campaign goal (i.e., what will you accomplish?). Be SMART (specific, measurable, attainable, realistic, time-bound). ( to achieve key objective )
- Identify primary media channel that will utilize the creative strategy. Why this media channel ? What are the channels strengths and weakness ? How will it help achieve campaign Goal? Potential threats using this channel? Why did you choose this particular channel instead of others ?
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