key success factorsin the market and how our competitors stack up against each of these factors. You mustattempt to understand each of their strategies. The better you understand why our competitors are succeeding, the better you can gaugethe prospects for our possible strategies and how our competitors might react to each of our strategies. A good approach is often to listdirect and indirect competitors and conduct a feature-by-feature comparison of their offering with our offering, and with the targetmarket's benefits sough