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Key tools and components for CRM describes the concepts of segmenting customers, permission marketing, cross-selling, customer defection analysis and customer value determination. Research the internet

Key tools and components for CRM" describes the concepts of segmenting customers, permission marketing, cross-selling, customer defection analysis and customer value determination. Research the internet and provide a real-life example of one of these five methodologies in action. Answer the following:

  1. Which of these methodologies was used?
  2. Describe the company and the situation.
  3. Were they successful? Explain.

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