KFC Fast food restaurant company, how the firm use the concept of integrated marketing communications in developing a promotional program on line order services. analyze all

of the company's promotional mix elements including advertising, direct marketing, interactive media, sales promotion, publicity/public relations, sponsorships, branded entertainment and personal selling and discuss how each one is used in the integrated marketing communications program. Also consider how other marketing mix elements such as the brand name, package, price and other factors communicate with the company's target audience. Is this company using all of the promotion mix tools in its marketing communications program? Are they integrated and sending a consistent image and message?