KFC is a well-known brand of fast-food joints with its origin in Kentucky, United States. After McDonalds, it is the second largest chain of fast-food restaurants operating in over 150 countries with around 22,621 locations. It is a multinational corporation with a presence in 150 countries with over 22,621 locations globally. The brand is well-loved for its exclusive spicy and aromatic fried chicken recipes. A KFC PESTEL analysis would bring forth the varied elements responsible for its huge success and the ones where the brand needs to work more. So, let us do the evaluation on PESTEL KFC and learn everything about the company's macro-environments where it operates. A detailed PESTEL analysis of KFC will let you explore the brand's external macro-environmental factors that affect the business. The KFC PESTEL analysis primarily focuses on the Political, Economic, Social, Technological, Environmental, and Legal factors directly impacting the functioning of KFC. It analyses the overall industrial environments in which the company operates. It is a subsidiary of Yum Brands which also owns brand names such as Pizza Hut and Taco Bell. PESTLE Analysis - KFC KFC PESTLE Analysis assesses the brand on its business tactics across various parameters. Also, the brand should not avoid environmental and legal issues. Issues like changing health regulations due to the growing trend of low-calorie diets require immediate attention from the brand. Following the latest technological advancements and exploring the vegan menu may save the corporation from legal issues. Required: Discuss the macro environment factors that KFC may use to identify the opportunities and threats present in the environment. What additional factors (other than macro-environmental factors) are required to conduct a SWOT analysis? Substantiate your detailed conceptual discussion with inputs from the case study