Question
K.G.O.Y. stands for kids getting older younger, and marketers are getting much of the blame. Kids today see all types of messages, especially on the
K.G.O.Y. stands for kids getting older younger, and marketers are getting much of the blame. Kids today see all types of messages, especially on the internet, that they would never have seen in the past. Whereas boys may give up their G.I. Joes at an earlier age to play war games on their Xbox Ones, the greater controversy seems to surround claims about how girls have changed or rather, how marketers have changed girls. Critics describe clothing designed for young girls aged 8-11 as floozy and sexual, with department stores selling thongs for youngsters and T-shirts that say Naughty Girl! Although Barbies sexuality has never been subtle, she was originally targeted to girls 912 years old. Now, Barbie dolls target primarily 3 7 year-old girls. Are marketers to blame for kids getting older younger? Give some examples other than those listed above. Can you think of a company that is countering this trend by offering age-appropriate products for children? Suggestion: Many students will probably agree that marketers are at least partly to blame for this phenomenon. Elaborate your answer with additional examples
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