Khalid Al Suwaid is a 22 years old Omani entrepreneur, who has earned his Bachelor of International Business from the Queensland University of Technology. His business project, "Love at First Bite" is Omans first themed Lounge. It provides an exciting dining experience that brings together three different themed settings: a Sicilian walkway with street lights and a wishing fountain, a brightly coloured 1001 Arabian nights tale dining area and a French palace lounge and bedroom. The lounge is located in Shatti Al Qurum.

With an increasing number of guests dining out in Muscat, Love at First Bite is not simply an addition to the market, but a vibrant, fresh and modern perspective on the hospitality industry in Oman. From the original and freshly inspired dcor to the out-spoken staff also known as Guest Specialists, Love at First Bite strives to differentiate itself with an innovative menu featuring fusion dishes and an exceptional ambience to compliment the overall dining experience.

Khalid started with 7 employees and has added 5 new employees to the team within 6 months from the inauguration of the lounge. Based on demand, the lounge is now open for lunch as well as dinner. website:www.bitelounge.com

Questions:

1. Identify the innovative sales idea of Khalid business? (2.5 marks)

2. What sales strategy Khalid should adopt to generate more sales? (2.5 marks)