Khalil Mahmoud and his 4 brothers started Mahmoudco Group 15 years ago. Today, the Group owns a rental company called Mahmoud Co Rentals, a recycling company called MahmoudCo Recycling, and a chain of restaurants MahmoudCo Mansaf Mahmoudco Group recently purchased a cosmetics company in Dammam which they renamed MahmoudCa Cosmetics Their idea was to produce " less expensive, available and affordable cosmetic brands for sale in the local market. Their - year goal was to become the affordable cosmetics provider in the region. They purchased a lipstick brand called Shafayef and a wrinkle cream brand they called Taja3eed , and manufacture an eye shadow brand called Romoosh, and a hand cream brand called AyadiIn their long -term plan (3-5years ) they decided to open 10 retail stores in the major cities in the Kingdom to market their cosmetics brands , in addition to contracting 3 major retailers in the region to carry their brand MahmoudCo Cosmetics also bought Latifa brand from a competitor company going out of business. One year ago, the company sold ayadi Brand to a competitor.

1. EXPLAIN in detail one Macro - environmental element and one Macro - environmental element that would effect Mahmoudco Cosmetics . EXPLAIN in detail one Macro - environmental element and one Macro - environmental element that would effect Mahmoudco Cosmetics? . 

2. List 2-3 other RELATED products Mahmoudco Cosmetics could offer in the market. List 2-3 other RELATED products Mahmoudco Cosmetics could offer in the market? .