Kia and Tesla car companies have distinct consumers in mind that are driving their marketing decisions $($pun intended$).$ Kia often highlights in their ads the affordability of their cars, durability of their interiors, and anticipated longevity of their cars$$ performance that enables an individual to get to their blue$-$collar job on time, every day. Tesla, on the other hand, utilizes celebrity spokespeople to demonstrate the $$cool$$ and prestige factors of driving a Tesla, touts the environmental benefits of driving the car, and emphasizes their image through the tagline of $$Live in Your Moment Your Way.$$ These distinctions in their advertisements seem to indicate that Kia and Tesla believe that $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ likely plays a part in their consumers$$ behaviors, intentions, wants, and needs.

Group of answer choices

Learning

Roles & Status

Gender

Social class

Reference group