$$Kickstarter and Crowdfunding $2019$

Case Objectives:

To understand the importance of managing innovation, especially when pursing an entrepreneurial growth strategy.

Follow the proper format of conducting a strategic management case analysis. The format includes the following steps which could be used as headings for your analysis:

Become familiar with the material$-$ Summary of the case

Identification of a problem

Analyze the strategic issues $-$ Internal analysis and external analysis

Proposing alternative solutions

Make recommendations.

In your analysis address the following related to this case.

What makes Kickstarter entrepreneurial, and how is this strategy working for them?

What approach does Kickstarter appear to have regarding innovation, and how should this be managed?