KidCo has produced a new remote operated toy for children. It costs KidCo $$45$ to produce and package each toy. KidCo sells the game to various retailers $($e$.$g$.,$ toy stores and discount stores$),$ and sets the wholesale price to achieve a $65\%$ markup $$on cost$.$ If these retailers, in turn, calculate their price $($to consumer$)$ based on a $40\%$ markup $$on the retail price$$ how much will a consumer pay for the toy? Show your work.

$($Hint: make sure that you understand the difference between $$markup on cost$$ and $$markup on retail.$)$