KidZania was set up by Xavier Lpez Ancona and his associates in 1997. Also known as Ciudad de Los Nios (City of Children), KidZania, is the first theme park that offers children a unique opportunity to learn and interact with other children through role-play. In September 1999, it opened in Santa Fe, Mexico City and has become one of the worlds fastest growing learning and entertainment brands. The concept of KidZania combines education and entertainment and is built around a childs natural desire to create, explore and play together.