kilgor simulation (wine company)

youll be asked to build a Balanced Scorecard for the company. You must select three strategic objectives for each perspective. Please take notes about the reasons why you are selecting your objectives.

After you submit your scorecard, you must advise the company on three important issues it is currently facing.

2. SECOND DECISION TO MAKE

International issues; US sales: obsolete wine and China low demand.

PROBLEM 2

	OPTIONS TO SELECT	OPTION CHOSEN
1)	Discard all obsolete wine in the US (estimated at a significant value!) and reduce the price of our premium wines, at least in the short term.
2)	Increase marketing activity in both locations to drive sales volumes, lobby governments and industry for more favorable tax treatments on entertainment spending.
3)	Cut wine production and sell-off vineyards to match the reduced demand.
4)	Increase discounting to wholesalers and retailers in all locations.

2. What is your recommendation? Why?

BALANCED SCORECARD RESULTS FINANCIAL CUSTOMER INTERNAL BUSINESS PROCESSES LEARNING & GROWTH Return on investment Customer satisfaction index Production waste and scrap Employee engagement index Total cost of goods sold per case Market share Employee safety (LTIFR) Training and development hours per employee WD operating income/divisional profit Quality index Sustainability: total carbon emissions Rate of employee participation in community engagement projects OK Q Positive change No change Negative change + Email Video Chat Winetube BSC BALANCED SCORECARD RESULTS FINANCIAL CUSTOMER INTERNAL BUSINESS PROCESSES LEARNING & GROWTH Return on investment Customer satisfaction index Production waste and scrap Employee engagement index Total cost of goods sold per case Market share Employee safety (LTIFR) Training and development hours per employee WD operating income/divisional profit Quality index Sustainability: total carbon emissions Rate of employee participation in community engagement projects OK Q Positive change No change Negative change + Email Video Chat Winetube BSC