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Kim and Mauborgne's strategy canvas depicts the ' as is ' value curve and 'target' value curve by plotting competitive factors against which of the
Kim and Mauborgne's strategy canvas depicts the as is value curve and 'target' value curve by plotting competitive factors against which of the following?
The amount of each competing factor eg in the hotel industry the number room types
The perceived quality or value as rated by customers
The level of fit to customer's needs derived from senior managers interviewing customers and non customers
The difficulty competitors have copying each competing factor
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