Kim, secretary to Eric, the COO of an automobile company, requested permission to enter Eric's cabin and relayed the message she got from the office of the CFO. Eric is summoned to take the next flight to New York to discuss the vital elements and the roadmap for the digital strategy that has been brewing for some time. United Airways bound to New York took off the ground precisely at 5:45 a.m., and soon Eric closed his eyes to retrospect the discussion that the leadership team had exactly 12 months ago. The group had collectively felt the hype surrounding the digital capabilities in Corporate America, which would have taken two to three years to manifest itself fully into a workable technology. However, the leadership team could not foresee the forced acceleration and adoption of digitization that COVID-19 ended up creating. It was the time when they felt that a full-fledged digitization strategy needed some more time. The firm has always wanted to be a pioneer in adopting technologies that benefit value creation. Eric fully understands that every penny in the automobile industry counts toward the firm's profitability and, more importantly, is tied up with the fortunes for him and his