Kimlun Corporation is a construction company that is listed on the Bursa Malaysia. On 31st December 2013 it was awarded a RM115.45 million contract from Country View Bhd to undertake a housing project in Johor. The new contract is expected to increase the profits of the business by a substantial amount over the next 5 years. The news of the contract was announced publicly on 2nd January 2014. What is efficient market hypothesis (EMH)? How would the shares of Kimlun reach to the formal announcement on 2nd January assuming Bursa Malaysia is in the form of semi strong efficient and strong efficient?