KINDLY ATTEMPT ALL THE QUESTION REACHING THE WORD LIMIT URGENT

(a) With the help of an example, discuss how a firm can develop an effective positioning strategy. 400 words

(b) How can a company identify and correct the service quality problems? Explain one of the tools/techniques to measure service quality.500 words

(c)A 10year old rental car company recently recruited some fresh marketing graduates from a reputed university. One of the graduates, Ross Bing is placed in the team working on the strategy for building customer loyalty. He is very keen to discuss and apply all the concepts studied in the University. What recommendations you think he would give to the company?600 words