Kindly help with this case study in the light of Sociological Influences on Consumer Behavior.

Case study: 'Saxonville Sausage case study'

Kindly help with this case study in the light of Sociological Influences on Consumer Behavior.

Case study: 'Saxonville Sausage case study'

1. What is the current situation for Saxonville? Why are we here? Note that this is not asking for a case summary. I'd like your brief, big-picture analysis of how we ended up where we are. Oftentimes, looking backward from a problem can help you look forward.

2. Since you are now an expert in perceptual mapping, what is your honest assessment of Exhibit 5 in the case? What behaviors, demographics and lifestyle components do you think are important? Would you have included anything that they didn't?

3. What were the research results? Select two different positioning territories identified in case Exhibit 6. Trace back through the case, using Exhibit 4 and other embedded information, to rationalize the development of these territory ideas.

4. Put yourself in Banks' shoes... What alternative do you recommend and why?

5. Assuming you were going to move forward with the above strategy, what tactics would you select to accompany the product launch?