_{Kindly helpme with this exercise,}

_{Topic: Consumer decision-making}

_{Focuses on Process we go through when making decision. Decision making is a linear process that involves a number of steps/ stages it can be analysed and considered independently.}

_{Think about either a mundane product (less than 45) or a product somewhere in the $20-50 range that serves a utilitarian function. Doing some self-reflection, audit your choice process by working through the following questions.}

_{Guide Questionsfor reflection and exploration to be answered}

_{1.How would you describe the consumption experience? How is the product/service used or consumed? Who uses it? When? Where? How often? What feelings and opinions surround the consumption experience?}

_{2.What type of a relationship do you have with the product or service? How long has the relationship been going on? How has it evolved over time? What terms best describe the relationship: good, bad, mixed, love-hate, dependency, casual, partners, exploited, exploitative, good friends?}

_{3.What kinds of things have gone wrong in the relationship? Stockouts, unavailability of parts of service, inappropriate communication, quality lapses, violations of norms, expectations or values.}

_{4.What positive surprises have occurred? Exceptional service, welcome communication, performance above expectations, affirmation of values. Are you satisfied or dissatisfied with the product or service? What factors influence the level of felt (dis)satisfaction? How were expectations formed? Did the product exceed them or fall short? How?}

_{5.What is the meaning of this product or service to the customer? How does the product fit into your life? What role does it play? What role does the brand play in all of this?}