Kindly I need strategic plan for the below case :

Oncology market in gulf area and especially in Saudi Arabia is a fast growing market in term of revenues and looks attractive with relatively less competition due to product differentiation and patency protection which makes the global manufacturer focusing on that market as one of the most worthy among the emerging markets.

XXX Company is one of the Saudi local generic Pharmaceutical players who have already launched their products 10 years back in the market with generic portfolio of 35 products in different therapy areas.

The company board is looking to expand their activities to include the oncology products and to find a way to penetrate such booming market.

In light of the previously given introduction you have been elected as pharmaceutical strategic consultant to advise them and providing the consultancy servicesfor the best answers of the following questions in order to be able to shape their strategies and guarantee a successful implementation :

1-What are really the market opportunities, entry barriers & challenges in such market?

2-What resources does XXX have and what can make them competitive in such market?

3-What strategies they need to set on both business and functional level in order to win the competition in such Market?

4-What is the way to achieve remarkable growth in such competitive market? And what could be the tactical approaches?

5-What are the programs you suggest to efficiently market the product and build the product loyalty with the healthcare professionals?