Kindly summarise and come up with a conclusion based on the below assignment. Customer Segments Women & Men Aged 25 years and above Countrywide South Africa Middle- and high-income earners Customers who value convenience Value Proposition High quality Beauty Professionals Highly trained & rated Beauty Professionals Comfort of your own home Easy booking service and payment options on the app Pick your own products, hairstylist & hairstyle-Virtual try-on app No deposit Suppliers-equipment, hair extensions and beauty products. Convenient service- flexible times Channels Advertising, digital marketing and promoting the mobile beauty bar will be a crucial step in creating the awareness and exposure for the business. Website There will be an online hub whereby all the information of the beauty bar will be available, including products, services, times and availability and all the contact details. Mobile application This will be a personalized user-friendly platform for all customers for convenience and booking appointments and also attain information of what is happening in the business and industry CRM Tool Create a back office and Customer Relationship Management platform in order to handle complaints, returns and refunds as well. Customer Relationships Customers play a significant role in expanding your business and ensure that you have a profitable company and the aim is to create brand ambassadors for the online digital beauty platform. Salons and beauty shops that have a loyal customer base can use the digital tool for acclimatising their customers onto the website and register. Loyalty programs such as a 50% discount on your 100th makeover or purchase can help the brand create a loyal customer base and keep their clients satisfied. There has to be an open relationship with customers and create the platform and ambience for them to speak about anything including their children, sugar daddies and best friends. Personalization of the platform tailored for different skin and hair types and past interactions of customers in database will be key. The platform will be available 24/7 to book appointments, check the latest products and user friendly to cater to all people. Contact details will be displayed on the platform to ensure good and efficient communication, including email addresses, contact numbers and social media handles. There will be a feedback tool where customer can rate the services they have received to ensure constant improvement. This will assist the beauty bar with customer satisfaction data and metrics in order for further analysis and potential areas of improvement There will be a sense of communal building whereby seminars and forums will be created to invite customers for feedback and discuss their experiences with a digital beauty shop. Following up on this, there will be education sessions that will be hosted for customers with the intention of educating them about our services, products and what they can be looking forward to in terms of new products and market trends. There will be budget set aside for festive gifts to customers as a symbol of gratitude and thanking them for their business. Data and security will be an important aspect, as the customers will have their personal information such as their residential address and their occupations as well. Revenue Stream The pricing model of the loss side and profit side can have a significant impact on the revenue stream of business. Type of Service Loss Side Profit Side Service-customer loyalty points Service provider/Supplier Customers Products Consumers Service Provider Advertising User Service providers Service Fees -Transaction Fees Subscription Plans: Premium subscription Monthly Advertising and Promotions: charge beauty product suppliers or brands for advertising products or services Membership Programs: charge a fee in exchange for exclusive discounts and early access to bookings. Commission on Product Sales: Charge a commission fee of 2% from every product sale Key Resources 1. Financial Resources: Adequate funding for platform development, marketing, and ongoing operations.. Financial management tools and systems for revenue tracking and financial planning . 2. Technology Infrastructure: Customer Platform- understanding customer preferences, Ecosystem Platform: Partnership Information Technology Platform: Business Management Internet of Things - Software Data Analysis: customer and partners data analysis . Key Activities App development & Maintenance Partnering with beauty professionals Marketing and advertising Key Partnerships Beauty salons and professionals Payment gateways Marketing and promotion partners Cost structure App development and maintenance costs Marketing and advertising expenses Customer support and administration Insurance and legal costs