Question
kindly write a literature review & hypothesis for the following topic and relations. Model of the Consumer Switching Behavior Related to Healthy Food Products. H1
kindly write a literature review & hypothesis for the following topic and relations.
Model of the Consumer Switching Behavior Related to Healthy Food Products.
H1. Customer's Attitude affects their Intensions of switching to healthy food.
H2. Customer's Subjective Norms effects on their Intensions of switching to Healthy food.
H3. Customer's Consumer Knowledge effects on their intensions of switching to Healthy food.
H4. Customer's perceived behavioral control effects on the intention of switching to Healthy food.
H5. Customer's perceived behavioral control effects on their switching behavior.
H6. Customers' intentions to switch to healthy food affect their switching behavior.
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